SDCC 2022: Hasbro’s G.I. Joe Team Talks Real American Hero Toys

By Luke Y. Thompson

 

G. I. Joe Classified is certainly having a moment. The brand’s relaunch in a 6-inch scale vastly outperformed Hasbro‘s initial expectations, with some figures selling out so quickly online that fans got mad. A HasLab crowdfund for an in-scale HISS tank met its initial goals the weekend its launched, adding many perks including three extra figures since then. But…

Luke Y. Thompson
Luke Y. Thompson

Luke Y. Thompson has been a professional film critic since 1999, and part of the toy blogging community since the aughts. He was the first blogger to cover Comic-Con panel by panel for a major trade publication, and has several LA Press Club awards and honorable mentions, including one for reviewing fast food. Follow him on most social media sites as lytrules.

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