The almighty LEGO always runs a crowded booth at Comic-Con, but this year, they’ve come up with a gimmick to guarantee foot traffic. They don’t just offer a free minifig (usually worth about $5). That minifig isn’t just one you can customize any way you like, with a few convention exclusive parts. No, in addition to all of that, LEGO has built the equivalent of a selfie museum, with “brick box” environments you can photograph your free custom figure in. And some of them are quite familiar.
This one might make you feel upside down, for example…
And here’s one that might make you want to make a run for it. A Kessel run, that is.
Unfortunately you can’t take these home. The licensed sets were built by master builders just for the show, while others were solicited from members of the LEGO fan community. Who come up with trippy stuff like this:
If you don’t want a physical figure, you can design a virtual version and print it in a custom comic based on Star Wars, Batman, or Spider-Man.
If you haven’t already secured a place in line to buy LEGO exclusives by now, you probably won’t. But here we have a look at their SDCC minifigs anyway, including Barb from Stranger Things, and two guys who need no introduction.
LEGO’s custom minifig program continues at their booth all day Sunday. Check out our slideshow below to see all the environments fans can place a new character in. Or an existing one brought from home, if the custom line looks too long.
SDCC 2019 LEGO Booth
LEGO brick boxes designed for "minifig selfies," and more.
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The Rainbow Room
Designed by: Grant Davis @grantdvs1
A wonderful room exploding with color.
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Smile
Designed by: Nathan Sawaya @ nathansawaya
Find your happy face.
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Beam Town
Designed by: Tristan Cain Company: LEGO Systems, Inc.
A city of crumbling, but colorful bricks.
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The Mermaid's Grotto
Designed by: Flynn De Marco @trickybricks
Go on a deep dive to a vibrant undersea kingdom where you can frolic with mermaids, dolphins and a colorful array of sea life!
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Avengers Armory
Designed by: Tristan Cain Company: LEGO Systems, Inc.
There’s no better place for heroes to suit up for action.
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Coalesce
Designed by: Brandon Griffith @brandongriffithart
The beauty in LEGO bricks is how the vast shapes and colors can mix and create an endless realms. It is almost like the bricks beg to be intermixed into a fresh creation.
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Mech Hanger
Designed by: Tristan Cain Company: LEGO Systems, Inc.
Go inside this lab and you’ll discover that this room really suits you.
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Spring Fling
Designed by: Nathan Sawaya @nathansawaya
A day in the park.
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Gotham City Rooftop
Designed by: Tristan Cain Company: LEGO Systems, Inc.
Look for the Bat-Signal as you’re perched high above the streets of Gotham City!
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Raptor Enclosure
Designed by: Tristan Cain Company: LEGO Systems, Inc.
Come face to face with a raptor. Enter at your own risk.
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Spider-Man's Lab
Designed by: Tristan Cain Company: LEGO Systems, Inc.
Down here you can feel like a hero and a genius.
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Me and Hue
Designed by: Nathan Sawaya @ nathansawaya
Show your true colors.
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Millennium Falcon
LEGO Systems, Inc.
Find yourself inside the ship that made the Kessel Run in less than 12 parsecs.
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Forms at Play
Designed by: Rocco Buttliere @rjbuttliere
Learn to be flexible and bend your creativity in a place that’s unique to you.
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Doe Lab
Designed by: Tristan Cain Company: LEGO Systems, Inc.
Take a peek inside the lab, but be careful not to end up in the Upside Down.
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Tranquil
Designed by: Nathan Sawaya @ nathansawaya
Dark spaces can lead to creative places.
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Make Your Own Comic
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Customizing the comic minifig
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LEGO Batman Mural and Sculpture
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Boat Ride to Candyland
Designed by: Flynn De Marco @trickybricks
Take a trip down river from Rock Candy Falls to Candyland in this bright and colorful sugar coated fantasy!
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The Batcave
Designed by: Tristan Cain Company: LEGO Systems, Inc.
Only a select few know how to get into the Batcave, now so do you.
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SDCC 2019 LEGO Booth #22
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Star Wars
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Minifig custom bin
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Sith Trooper
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Sith Trooper face
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SDCC Exclusive Minifigs
PS4 Spider-Man, Barb, and Zebra Batman.
