Spider-Man 2 Promos Are About to Heat Up

Variety (subscription needed) has a great article on the upcoming promotions for Spider-Man 2. Here’s a few clips…

To this end, the studio will appeal directly to exhibitors at ShoWest this month, where a new “Spider-Man 2” trailer will premiere. (Last December the first trailer was launched on Yahoo.com in 13 different countries.)

It’s also lining up new corporate sponsors…

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