THQ Inc. and DreamWorks Animation SKG, Inc. announced today that they have entered into an exclusive licensing agreement to develop and publish video games based on the studio’s 2010 fall animated feature film. The film, acquired under the working title of MasterMind, is due in theatres on November 5, 2010. The new agreement grants THQ exclusive rights to publish interactive games based on the DreamWorks Animation property for all console and handheld systems, wireless devices and Windows PCs.
“The DreamWorks Animation brand is among the best in animation and storytelling,” said Brian Farrell, President and CEO, THQ. “The superhero theme of the fall 2010 film project lends itself seamlessly to an interactive gaming adventure. DreamWorks’ creative vision and humor will add another dimension to our portfolio, which we believe will help further distinguish both THQ and DreamWorks as leaders in our respective entertainment categories.”
The DreamWorks Animation film is a satirical send-up of the superhero genre, built around the story of a super villain who must find a new motivation after accidentally killing his archrival, Uberman, in the opening scene of the movie.
Jeffrey Katzenberg, CEO of DreamWorks Animation SKG said, “We look forward to working with THQ, who has a tremendous legacy of success in creating games based on animated family films.”
Anne Globe, Head of Worldwide Marketing and Consumer Products, DreamWorks Animation, added, “Together with THQ, we are eager to extend the world we are creating behind this film into a broad line of console, interactive and wireless games.”
Source: THQ Inc.
