Hasbro, Inc., Marvel Entertainment, Inc. and Spider-Man Merchandising L.P. announced today that Hasbro will retain rights through 2017 to make toys and games based on new Marvel and Columbia Pictures theatrical releases and on Marvel’s globally popular portfolio of Super Hero brands, including franchises such as “Spider-Man,” “Iron Man,” “The Avengers,” “X-Men,” “Thor” and “Captain America.”
As part of the new agreement (the current…
