Hasbro Debuts $700 Auto-Transforming, Programmable Optimus Prime

By Luke Y. Thompson

Every Transformers collector’s toy budget for the year just got blown out. In a surprise reveal at Hasbro Pulse Fan Fest 2021, Kevin Smith and Jason Mewes debuted the ultimate 19-inch Optimus Prime toy. He talks! He “breathes”! Does the hero landing pose! Transforms by himself! Oh, and he’s voice-activated, though phone app control is an option, if the…

Luke Y. Thompson
Luke Y. Thompson

Luke Y. Thompson has been a professional film critic since 1999, and part of the toy blogging community since the aughts. He was the first blogger to cover Comic-Con panel by panel for a major trade publication, and has several LA Press Club awards and honorable mentions, including one for reviewing fast food. Follow him on most social media sites as lytrules.

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